RBS is the biggest media company in the south of Brazil. At the beginning of 2013, they decided to invest in a huge digital transformation that forced the entire company to redesign the products and services experience.
One of the main redesign projects was the Zero Hora's App, it was the main goal because ZH (stands for Zero Hora) was the RBS Group most relevant product.
Another important decision was the uses of the user journey work that our team made to our strategic plan.
This tool helped us decide what was the best scenario and cases to build the hypothesis prototypes.
Downloads in the lauch month
The old app had only 2k downloads.
Subscribers navigating signed in
The average percentage of subscribers using the connected app was +/- 30%.
Time using the App
Old users used on average 6 min.